Bitdefender GravityZone vs Malwarebytes ThreatDown (2026)
Our verdict
Bitdefender GravityZone vs Malwarebytes ThreatDown: on our data-weighted scoring, Bitdefender GravityZone edges ahead (8.6 vs 8.1/10). Bitdefender GravityZone starts at Custom quote and is best for smbs and msps wanting strong protection at a fair price; Malwarebytes ThreatDown starts at $69/endpoint/yr and is best for smbs/msps wanting simple, effective edr with optional mdr. Choose Bitdefender GravityZone for the stronger overall track record; consider Malwarebytes ThreatDown if its pricing model or fit matches your environment better. Side-by-side table below.
| Bitdefender GravityZone | Malwarebytes ThreatDown | |
|---|---|---|
| Starting price | Custom quote | $69/endpoint/yr |
| Pricing model | per device | per endpoint |
| Free trial / tier | 30 days | yes |
| Best for | SMBs and MSPs wanting strong protection at a fair price | SMBs/MSPs wanting simple, effective EDR with optional MDR |
| Deployment | Cloud + on-prem | Cloud |
| G2 rating | 4.6/5 (400) | 4.6/5 (900) |
| Capterra rating | — | — |
| Our score | 8.6/10 | 8.1/10 |
Bitdefender GravityZone
Pros
- Excellent independent AV test scores
- Affordable
- Good MSP program
Cons
- EDR is a higher tier
- Console can feel dense
- Per-device tiers
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Affiliate link: Bitdefender GravityZone may pay us a commission if you sign up through this link. It never affects our data-driven ranking.
Malwarebytes ThreatDown
Pros
- Easy to deploy and use
- Great remediation heritage
- Transparent entry price
Cons
- Advanced features need higher tiers
- Reporting basic
- Newer to EDR
Visit Malwarebytes ThreatDown →
Affiliate link: Malwarebytes ThreatDown may pay us a commission if you sign up through this link. It never affects our data-driven ranking.
Choose Bitdefender GravityZone if…
You need smbs and msps wanting strong protection at a fair price. See the Bitdefender GravityZone pricing and review.
Choose Malwarebytes ThreatDown if…
You need smbs/msps wanting simple, effective edr with optional mdr. See the Malwarebytes ThreatDown pricing and review.
In depth
Pricing: Bitdefender GravityZone vs Malwarebytes ThreatDown
Bitdefender GravityZone bills on a per device model from Custom quote (30 days trial), while Malwarebytes ThreatDown uses a per endpoint model from $69/endpoint/yr (yes trial). Because the models differ, the cheaper option flips depending on your fleet size — model both at your seat/endpoint count.
Features & deployment
Bitdefender GravityZone ships 5 headline capabilities (Top-rated AV engine, EDR/XDR options, Risk analytics, Patch + full-disk encryption add-ons) and deploys Cloud + on-prem. Malwarebytes ThreatDown ships 5 (Strong remediation engine, EDR + ransomware rollback, Simple console, Optional MDR), deploying Cloud.
Ratings & verdict
Bitdefender GravityZone holds 4.6/5 (400 G2 reviews); Malwarebytes ThreatDown holds 4.6/5 (900 G2 reviews). On our data-weighted score, Bitdefender GravityZone edges ahead (8.6 vs 8.1/10). Pick Malwarebytes ThreatDown instead when smbs/msps wanting simple, effective edr with optional mdr. See Bitdefender GravityZone alternatives or Malwarebytes ThreatDown alternatives.
Frequently asked questions
- Bitdefender GravityZone vs Malwarebytes ThreatDown: which is better?
- Bitdefender GravityZone vs Malwarebytes ThreatDown: on our data-weighted scoring, Bitdefender GravityZone edges ahead (8.6 vs 8.1/10). Bitdefender GravityZone starts at Custom quote and is best for smbs and msps wanting strong protection at a fair price; Malwarebytes ThreatDown starts at $69/endpoint/yr and is best for smbs/msps wanting simple, effective edr with optional mdr.
- Is Bitdefender GravityZone cheaper than Malwarebytes ThreatDown?
- Bitdefender GravityZone starts at Custom quote and Malwarebytes ThreatDown starts at $69/endpoint/yr (see the pricing rows for models and limits).